The B&C Dress Shirt Difference
Half The Traditional Markup.
Crafted By The Same Hands As Luxury Brands.
Full Transparency.
Exclusive Drink Recipes Provided With Every Garment.
"Their 100% cotton dress shirts are individually selected from the world's best."

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Etymology
A combination of two English Savile Row terms.
A tailor's underling will take a pay advance, marked on the bottom of the tailor's boot, and head over to the bar to drink like a cod.